Sun Rubber Refuses to Compromise

2008

Edward Lee of Sun Rubber was ebullient at Essen. As always he was positive and happy to discuss Sun Rubber’s role in the market. “Sun Rubber has been around for 50 years,” says Lee, “We are not new kids on the block. We sell our product to over 30 countries around the world and we attend exhibitions to better explore the mechanics of operation of the different markets.

“Currently the high cost of raw materials means that we need to try harder to grow our market share but since everyone suffers from the same raw material difficulties that should not really hinder growth. The cost of materials has no impact upon service or quality, or our need to expand”, to Edward Lee.

The company develops its own products and compounds to give higher mileage, better fuel consumption and lower wear and tear through its premium compounds.

“The biggest target export market for Sun Rubber,” according to Lee, “is Europe. In particular Sun Rubber is looking at the UK and German markets as prime targets for the premium product. Eastern Europe is still developing and here we will offer a less expensive range of products. We have had many enquiries from Eastern Europe and Russia but they are seeking cheaper products than the Western markets.

“Our company policy is that sales must ensure a good profit before Sun Rubber claims to be the largest retreader in Malaysia, producing some 25,000 tyres monthly from light truck to OTR in both hot and cold processes. It was first to gain production certification which is now a requirement in Malaysia and Sun Rubber customers are assured of a better quality product according we commit to a market.

We don’t want to go in with a cheap product. We don’t want complaints about quality or service. We want to be able to provide the best quality product and service that we can to stay at the high end of the market.

Find out more about Sun Rubber Industry Sdn Bhd